ABOUT AUDIENCE EXTENSION
We’re now extending our audience, beyond our agencies to reach the end traveller.
FULL FUNNEL ADVERTISING COMBINING B2B AND B2C AUDIENCES
AUDIENCE EXTENSION -
WHO WE CAN REACH ​
Reaching the travelers most relevant to you​
Travelport utilizes our own and 3rd party data to reach those customers who match your ideal guest profile.​
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Segmented based on:
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Location & Destination - airport, region ​
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Passenger mix – families, couples ​
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Demographics - age group, interests​
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Trip Type – city break, sun seeker, luxury​
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Household income​
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And more…​​
The more accurate description you can provide the ​
better the results.​
HOW IT WORKS
REPORT
Report on traffic/bookings/reach to demonstrate successful B2C campaigns and build learnings to implement on next campaigns.
IDENTIFY YOUR TARGET AUDIENCE
Use Travelport insights and market & audience trends to go beyond b2b reach and plan well-executed B2C campaigns.
DEFINE OBJECTIVES
Create ads to drive awareness, traffic and bookings (if POS), that link straight through to your hotel website.
ACTIVATE
Run ads on social/display/video platforms to drive awareness and/or bookings with Travelport’s Audience Extension.
AUDIENCE EXTENSION -
WHERE YOUR ADS WILL RUN
We combine access to advertising deals with leading travel Metas with inventory across the most relevant travel content in the advertising ecosystem.
Travel Metas
Travel Data Partners
Travel Publishers
TAKE THE PRESSURE OFF
When it comes to Advertising, Travelport has your back
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What you can expect from us:
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Expert support
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We will do the heavy lifting for you
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A fully managed campaign
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Complete review and assessment of learnings from start to finish
